‘We produce stories that take you into the rapidly changing consumer landscape on the continent’
This series explores a new generation of makers that wants to be taken seriously and are becoming valid participants of the global stage. Technology, new economies and rising incomes are shifting the narrative from an exotic faraway continent to something that is brought closer and part of the global conversation. Moved by a new sense of pride, these consumers no longer are willing to be underestimated or underserved. It is time for the world to discover these new consumer forces rather than the other way around.
A sign of times in Senegal, shot by Harley Weir
and styled by Julia Sarr-Jamois in which street models were cast in Dakar.