Stories of Near

Our stories cover the trends that will determine the African fashion landscape. We dive into unknown territories, offering the latest inspirations and updates on what's new and next. Our biannual trendzine is an extension of these stories, in which we offer a wealth of insights to inspire new products and services targeted at the fashion market in Africa.


Market Overview


Alara is a luxury retail store situated in Lagos designed by architect David Adjaye. Offering a curated selection of homegrown and global luxury products.

Market Overview

‘Revealing the market shifts that are influencing the future of fashion in Africa’

The standards and quality in fashion products of what is expected is elevating, and it is evidently high. The designers that are present and the ones that emerge, all pride themselves on being African. Yet they are questioning the status quo on different levels. These talented creatives are leading the world in their vast imagination and expertise of creations. Therefore, it is relevant to look at what fashion is in Africa in a vast term and the shift in fashion values it transcends.