Akosua Afriyie-Kumi
AAKS was founded by Akosua Afriyie-Kumi with the goal of introducing the world to her favourite weaving techniques done by women of Ghana whilst igniting sustainable jobs within Africa. Handcrafted in Ghana, AAKS delivers bags in styles that maintain the spirit and durability of their ancestral counterparts characterised by bright exuberant colours. The essence of the AAKS design philosophy is a complex combination of thoughts and design elements which come from a critical attention to craftsmanship, authenticity and ethical values in their production; while having a strong sense of identity and quality. Each collection silhouette is unique and narrates a different story through detail, colour and shape. Currently based in Ghana, Akosua finds herself travelling between Europe and Africa to work with local artisans, experience the diverse culture of the continents and discover new inspirations for her brand. Akosua is connected to every stage of the design and production process to oversee and ensure that the end result is imbued with the spirit and soul worthy of the AAKS stamp. Since launching in 2014, AAKS has been shortlisted as an emerging designer from Africa by Vogue Italia, featured by Elle Decoration SA, Elle Magazine SA, Forbes Woman Africa, WGSN, Fashion Revolution and Guardian UK. Akosua now stocks her woven bag collections with 39 stores worldwide including Anthropologie and Urban Outfitters.
Artisan weaving Raffia hand dyed threads into a bag, at the A A K S workshop in Kumasi.
“There is a kaleidoscope of influences and inspiration that I feel is unique to Africa and of which designers can tap into on their doorstep so that is a massive positive. Couples with that there is the freedom of creativity which comes with being a designer in an emerging continent and working in a constantly evolving field which helps shape our visual world is intriguing.”